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Typical Agency Solution:
Marketing agencies might suggest A/B testing, optimizing landing pages, or refining the call-to-action (CTA) elements.
ForensicMarketing.com's Approach:
Beyond these standard practices, ForensicMarketing.com delves into both web analytics and CRM sales data to understand underlying patterns affecting conversions. They offer insights into how the value proposition is perceived over time, leading to more targeted strategies for conversion rate improvement.
Typical Agency Solution:
Agencies usually look into SEO and user experience issues, suggesting improvements in content relevance or website design.
ForensicMarketing.com's Approach:
They analyze the gap between traffic and sales by examining both online engagement metrics and CRM data to identify disconnects in the customer journey. Their approach helps in tailoring marketing messages that resonate with the audience's evolving perceptions and needs.
Typical Agency Solution:
Standard practices include tracking metrics like click-through rates, impressions, and conversion rates.
ForensicMarketing.com's Approach:
In addition to these metrics, they integrate CRM data analysis to provide a more comprehensive view of campaign effectiveness, assessing how different marketing efforts influence customer behavior and sales outcomes.
Typical Agency Solution:
Common suggestions include personalized marketing, loyalty programs, and customer feedback mechanisms.
ForensicMarketing.com's Approach:
They leverage detailed CRM analysis to understand customer lifecycle and behavior, providing insights into personalized and dynamic strategies that evolve with the customer's journey and preferences.
Typical Agency Solution:
Agencies often recommend budget allocation based on channel performance and market trends.
ForensicMarketing.com's Approach:
They provide a more nuanced budget optimization strategy by correlating spending with sales data from the CRM, ensuring that budgets are allocated to the most effective channels for your specific business context.
Typical Agency Solution:
This usually involves market research, persona development, and targeted advertising.
ForensicMarketing.com's Approach:
They offer a more profound analysis by examining how the target audience interacts with your business across various touchpoints. They combine web analytics with CRM data to tailor marketing efforts that align more closely with customer expectations and behaviours.
Typical Agency Solution:
Agencies typically suggest competitive analysis, branding exercises, and market trend analysis.
ForensicMarketing.com's Approach:
They provide insights into how your product's value proposition is evolving and how it's perceived in the marketplace by analyzing customer feedback and sales trends, helping you refine your product positioning and messaging.
Typical Agency Solution:
Agencies often look into campaign targeting, creative content, and channel optimization.
ForensicMarketing.com's Approach:
They conduct a thorough analysis by integrating sales data with campaign performance metrics to uncover deeper insights into why campaigns may not be translating into expected sales, leading to more effective campaign adjustments.
Typical Agency Response:
They might suggest reviewing the marketing mix, refining the target audience, or enhancing promotional strategies.
ForensicMarketing.com's Approach:
Beyond the marketing mix, ForensicMarketing.com would analyze how the new product fits within the existing customer journey and sales data. They would evaluate how the product's evolving value proposition is resonating with both potential and existing customers, leading to tailored launch strategies.
Typical Agency Response:
A standard approach is typically limited to scraped web data and analysis.
ForensicMarketing.com's Approach:
ForensicMarketing.com will provide a comprehensive analysis by correlating the drop in sales with online customer behaviour patterns and detailed CRM analytics. This holistic approach helps identify underlying issues beyond market trends, including operational factors impacting sales.
Typical Agency Response:
Agencies might look at lead quality, marketing funnel efficiency, or online conversion tactics.
ForensicMarketing.com's Approach:
In addition to these aspects, ForensicMarketing.com would delve into CRM data to understand the quality and behavior of leads throughout the sales process. This provides insights into whether marketing efforts align with actual sales dynamics and customer expectations.
Typical Agency Response:
Recommendations may include increasing the advertising budget and investing in highly specialized websites and conversion pages.
ForensicMarketing.com's Approach:
They would approach this by analyzing market trends and internal sales data, focusing on how the company's value proposition performs against competitors over time to evolve the unique selling propositions (USP).
This dual analysis helps craft strategies that are both market-reactive and internally informed.